Bicycle riders

Implement Demand Management Strategies

Transportation Demand Management (TDM) helps meet the community’s travel needs and make more efficient use of existing transportation systems. TDM strategies have proven to be an effective way to reduce the need for costly roadway capacity improvements, especially if congestion occurs primarily during peak hours. Demand management encompasses a broad variety of strategies that provide alternatives to driving alone on congested roads. Some TDM strategies may reduce the need for motorized or physical travel altogether. Having effective TDM strategies is just as critical as having capacity and operations strategies to keep people and goods moving, particularly when the ability to expand infrastructure is limited. View the brief.

Best Practice Actions

  1. Engage local partners in order to understand their goals for transportation, and find opportunities to coordinate investments and leverage resources.
  2. Establish a program to monitor implementation and measure performance.
  3. Be willing to engage in discussions and negotiations that may challenge your assumption of effectiveness of current programs, regulatory practices and service delivery systems as a means to develop new programs and strategies for implementation.
  4. Set challenging, yet attainable targets within a reasonable time frame.
  5. Set disincentives for parking near the work site and implement designs for encouraging transit use.
  6. Commit long-term to the agreed-upon plan and establish accountability and progress measurement through a forum.

Benefits of Implementing Demand Management Strategies

An efficient transportation system supports economic development by saving time and money for people and businesses. Other benefits include:

  • Reducing energy consumption and air pollution, while helping preserve and maintain the roadway network by lessening wear and tear from vehicle travel.
  • Encouraging more people to take fewer motor vehicle trips. Having fewer drive-alone travelers on the roads reduces delay for all system users, which can make travel planning more reliable.
  • Decreasing the number of collisions (see Safe Travels, Evaluating Mobility Management Traffic Safety Impacts for more details).
  • Helping a community avoid the need to add infrastructure to support increasing numbers of automobile trips.

Tools & Resources

TDM Executive Board and Technical Committee
Washington State
Smart Trips
Whatcom County
Smart Trips: Bikes
Whatcom County
Commute Trip Reduction (For Large Employers)
Integrating Demand Management
National TDM and Telework Clearinghouse

Connection to State Policy

Web Resources


Whatcom County Smart Trips.

A partnership between local government, public agencies, employers, and schools to promote transportation by walking, bicycling, sharing rides, and riding the bus.

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